Jantar V + The Century of the Self Ep.4- 8 People sipping Wine
(vem mais cedo se quiseres ajudar a cozinhar/come earlier if you wanna help cooking)
20:00 - Jantar
22:00 - The Century of the Self Ep. 4- Eight People Sipping Wine in Kettering
The concluding part of the BBC documentary series The century of the self explains how politicians on the left, in both Britain and America, turned to techniques developed by business to read and fulfil the inner desires of the self. Both New Labour, under Tony Blair, and the Democrats, led by Bill Clinton, used the focus group, invented by psychoanalysts, in order to regain power. They set out to mould their policies to people's desires and feelings, just as capitalism had learnt to do with products.